The generation that played with iPads instead of crayons has officially entered the workforce. While everyone has been focused on how to deal with millennials in the workplace, a new generation, estimated around 61 million individuals, has started to enter the workforce. Generation Z, “Gen Z”, is the population born between 1995 and 2010 and the first completely tech-fluent generation. By 2021, one-fifth of the labor force will be Gen Zers.
Gen Zers are ready to work. A recent study by McKinsey and Company found that Gen Zers have a new set of behaviors, all of which are linked to one core characteristic: the search for truth. This “True Gen” is highly individual and places great importance on authenticity, transparency, flexibility, and of course, technology.
This population, much like their predecessors, the Millennials, expect flexibility in the workplace. Working remotely and flexible hours are only the beginning, this generation wants to design their own role and responsibilities.
The title “Digital Native” was created for this generation. They came of age with wireless internet, social media and smartphones, thus the use of technological platforms in the workplace goes unsaid. This said, two of the most sought-after company characteristics are transparency and authenticity. Gen Z wants face-to-face interactions with leadership. They seek constant feedback from the top and cherish strong workplace relationships.
Creating a tech-friendly, authentic, and transparent work environment is key when it comes to working with Gen Z. Focusing on team building, leadership styles and effective communication skills are paramount when it comes to welcoming Gen Z into your company.
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